Every website should have some basic essentials in order to get results. Your website works harder for your business than any employee ever could. It works for you 24/7. It needs to do some important work for you. Here are 10 things that your website should do for you.
- Your Website Should Greet and Welcome New Users
- Your Website Should Tell Your Story and Reflect Your Values and Personality
- Your Website Should Provide Social Proof
- Your Website Should Build Trust and Credibility
- Your Website Should Make it Simple For People to Contact You
- Your Website Should Create a Good Experience For All of Your Users
- Your Website Should Allow You to Own Your Profits, Content, and Leads
- Your Website Should Help You Get Found Online
- Your Website Should Bring You Qualified Leads
- Your Website Should Lead Users To Your MWR
If your website is not doing this type of work for you while you’re sleeping, you should invest some resources into making improvements.
Every Website Should Have a Photo to Greet Users
It’s helpful for your readers to see a picture of you so they have some idea who they are hearing from. A faceless greeting just does not have the same effect. I like to view the homepage of a website like opening the door and greeting guests and then showing them around your website.
Every Website Should Have An Engaging About Page
This goes along with having a friendly photo of yourself. Your website should tell your story. It should be immediately clear who you serve and why. In a way your about page is actually about your reader. Describe how you can help her, why you do what you do, and what brought you to this path.
The about page of a website is often the most read page. People want to know who they are “talking to” and get some idea about what you’re all about.
Every Website Should Have Testimonials or Case Studies
Your website provides social proof to your readers. It’s important for your readers to see what other people say about you and your services. It speaks more than anything you could say about yourself. Testimonials and case studies tell your users that you have built trust with other people like them.
Providing social media links is also a part of this. Make it easy for your readers to go check out how your engage with people on other platforms.
Your Website Should Meet Current Standards
A professional website build trust and credibility. The internet is always changing and evolving. There are constantly new website standards to meet and security measure to take. A professionally designed website will meet the current standards and ensure that you’re up to date. Having a clean modern web design will leave a positive first impression. Whereas having clashing colors, difficult to read text, or forms that don’t work on mobile will leave a negative impression. Even having a slow-loading website can repel your readers. People are impatient when they’re surfing the web. A few seconds is all it takes for them to decide if they want to read what you have to say.
You should have the proper legal pages and disclaimers in place. Your website should have an SSL certificate installed even if you’re not selling anything. This is where getting a thorough website audit can come in handy. I can take a look at your website and give direction about what is missing.
Every Website Should Have Clear Contact Information
Your contact page should make it simple for your readers to ask a question. Put your preferred method of communication, whether it be email or phone in obvious places such as your header or footer. I also suggest making these clickable links so that your readers who are on mobile devices can simple click to call or email you.
Every Website Should Be ADA Accessible
Your website should create a good experience for ALL of your users no matter what their capabilities are or what device they are using. Yes, that’s a tall order…but it’s necessary.
A business website, even a small business website is legally considered “a place of public accommodation.” That means the text, video, images on your website need to be accessible to all people. Someone might be using a screen reader to “read” your web page or they may need to have the text larger so they can see it better. Many web designers rely on the standards set forth by the World Wide Web Consortium’s (W3C). Their Web Content Accessibility Guidelines (WCAG 2.0 AA) can be found here.
Your website also needs to be mobile-friendly. More than 60% of internet user access websites through mobile devices and these devices comes in a variety of types and sizes. It is essential that web design is responsive now.
Your Website Should Be Self-Hosted and Owned By You
So, I know that they’re are a lot of trendy website builders out there. Some of them actually have well-designed templates with clean minimalistic layouts. However, no matter how good a websites looks if it’s hosted on a closed platform it will be limited. That platform actually controls the content of it’s users and benefits from each user by advertising to their readers.
Closed platforms can also limit your SEO potential. A self-hosted WordPress website with keywords in the URLS of posts and pages will help your website get found online.
Every Website Should Be SEO-Optimized
If your website is SEO-optimized you will dramatically improve your chances of getting found online. Your website can’t work hard for you if the only way people ever see it is when you send them a link to it. You want a website that ranks well on Google and brings you a lot of organic search engine traffic.
Your Website Should Qualify Your Leads
Your website acts as a secretary to filter out some of your leads that don’t actually need take up your time and energy. The more helpful information your readers can get about your services the better qualified your sales leads will be.
- “How did you hear about my services?”
- “What are you currently struggling with in your business?”
- “How soon do you think you might be ready to make an investment towards growing your business?”
When you receive that first inquiry or email from a new lead, you already have useful information about what she wants and how you might be able to help her.
Transparent Pricing Will Qualify Your Leads
Have you struggled with the decision to post your prices on your website or not? Being up front with your prices will help qualify your leads. You won’t have to waste time following up with leads who don’t have a budget for the work that you do.
Keep in mind that you don’t have lock your self into a price range. You can post a starting price. This gives people some idea of what sort of investment they’ll need to make.
Every Website Should Have Clear Calls to Action
Clear website navigation can calls to action will lead your users down a path towards your most wanted result. Whether that means to have them book a discovery call with you or purchase your online course, it takes strategy to plan out a user flow.