You can’t boost your Google ranking over-night. It takes time to build a good standing with Google, but you can take some steps today to ensure that your website is properly optimized for search engines. Here are five essential steps for SEO that you can implement right away.
- Improve Your Website Structure.
- Improve the Links on Your Website.
- Optimize for Mobile Devices
- Optimize Your Website for Speed
- Create SEO-Friendly Blog Posts
Even if you’ve been online for years, it’s never to late to restructure your website for maximum results. These are all things that I’ve helped other business owners with before. It’s a first step before doing any website re-design project to discover how a website is performing. Once we know what we’re working with we can begin making improvements.
How to Improve Your Website Structure
Clear navigation creates a positive experience for your website visitors. They can quickly find the information that they need and they can see all that your website offers. It is also essential for search engines like Google. If your website is difficult for your users to navigate and for Google to crawl, your rankings will suffer.
To improve your website structure, establish which pages are your “Pillar Content.” Make sure these pages are in your top navigation menu. Keep your main menu uncluttered. A good rule of thumb is to limit it to 5-6 pages. Place your other less important pages in your website footer, along with your legal pages.
How to Improve the Links on Your Website
There are 3 kinds of links you need to have on your website. Internal links, external links, and incoming links all play a significant role in how Google ranks your website. It’s also essential that you do not have any broken links. We’ll get to that issue a little further down.
First, internal links are all contained on your website. You should be connecting your pages to other pages on your website by linking to them in relevant places. If you’re writing a blog post and mention one of your services, you should link to your services page. Connecting your website pages with internal links creates a flow of information and help Google to understand which pages are most important.
Next, external links are out-going links from your website. When you link to another website to tell your readers about what an awesome resource it is you pass on “SEO juice” to that site. The same is true when other websites link to you. You should only link to high-quality websites, never spammy ones.
Incoming links, as we mentioned above, happen when other website link to you. Google pays attention to how many incoming links your have and where they come from. Have high-quality relevant websites link to your site will boost your Google ranking.
How to Check Your Website for Broken Links
You can use a link checker to check your website for broken links. If you have Google Analytics installed on your website, you can check your reports there as well. Redirect any 404 errors to other relevant pages on your website. Also, make sure that you’re not linking out to other web pages that are no longer there. It’s important to regularly check your links and fix any broken links ASAP.
How to Optimize Your Website for Mobile Devices
Google’s algorithm prioritizes mobile usability. Which makes sense because now about half of website browsing takes place on mobile devices. To ensure that your website is mobile-friendly always use a responsive WordPress theme and make sure you only use responsive plug-ins for picture galleries, forms, and videos.
How to Find Out if Your Website is Mobile-Friendly
Google offers it’s own mobile-friendly test that you can use for free. Simply enter in your website URL and within minutes you’ll have your results. If you do not pass the test there will be some suggestions for what you can fix. The results also show a screenshot of your webpage on mobile which can be helpful for pinpointing any errors. The text will also let you know if you have any unload-able resources that could be causing a problem. This could be an image with a very large files size or embedded forms that are not mobile-friendly. This is valuable information that you need to improve your website.
If this is all overwhelming to you…don’t worry!! It’s totally okay if this is not your area of expertise. You cannot excel wear all the hats. If you want help with this, book a strategy session with me! I’ll run your website URL through these tests and give you insightful feedback. Just keep that in mind. I’m here to help!
Okay, now a bit about website speed…
How to Optimize Your Website for Speed
There are few things that can slow a website down. Shared or low-quality web hosting, large files sizes, and third-party code embedded on the site. Third-party code is often a Twitter or Instagram feed embedded on the website. You might need to use these sparingly depending on the other speed issues affecting your website.
Shared hosting can slow down your website as well as make it less secure. I highly recommend managed WordPress hosting for all WordPress websites. This is exactly what I offer to my clients. My website care plans also include back-ups, security, support, and website caching. These extra measures ensure a fast and secure website.
How to Test Your Website Speed and Performance
You can use an online tool like Pingdom to find out how your website is performing. This text will give you a time for how fast your web page loads. You want your website to load in under 3 seconds. People don’t wait around for a page to load beyond that. In addition, to keeping visitors on your site, it will boost your Google ranking if your website loads quickly.
How to Reduce the File Size of Your Images
Once of the most common things that slows down a website are images that are way too large. If you can use smaller images do so and also decrease the file sizes of your images. You can use large images if the file sizes are minimized.
I recommend using an image optimization tool such as TinyPNG. You can upload your images, and reduce the file size without losing any of the quality or size of the image. This is especially important for png file types since they are larger. Your logo files are most likely png images.
Boost Your Google Ranking by Blogging
I’m a huge fan of blogging. Blogging as a ton of benefits, but I’m just going to focus on the the SEO benefit. My first website that I ever built was a high-traffic content website. All of the traffic was organic search engine traffic. This was before social media and I had hardly any incoming links. I got enough visitors to make a lot of money with Adsense simply because the site was full of SEO-friendly content.
How Blogging Can Boost Your Google Ranking
When you write a blog post you’re adding more content to your website. A post is another page for Google to index. It’s another page telling Google what your website is about. When you include a focus keyword and follow a few steps to ensure your content stays focused on that topic, you’ll show up in search results when people are searching for that keyword phrase.
How to Create SEO-Friendly Blog Posts
I use Rank Math to create SEO-Friendly blog posts. I’ve installed it on several websites for clients as well. It’s simple to use and walks you through the steps of creating high quality content. Rank Math will show you how to select a focus keyword, where to include the keyword phrase, and how to ensure you get found of Google for people searching for that information.