Start With Who & Why

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Free
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Get more clarity and focus about who you serve and why your service is valuable. Define your unique mission and purpose. Create your ideal reader persona that you can refer to again and again while creating valuable content for your Business.

Have you ever wished that you had a clear sense of your mission and purpose? Wouldn’t it be great if you could better understand why your favorite clients are drawn to you and know how to get more amazing clients.

In this course we will learn:

  • How to create an ideal reader persona
  • The difference between your target audience and your ideal reader persona
  • How to craft a memorable bio
  • How to create your brand story

After completing this course you’ll have:

  • Clarity about your purpose and business goals
  • An ideal reader persona
  • A start on your mission statement and tagline
  • A brand story you can use on your about page and social media profiles

Materials:
An Audience of One: The Ultimate Reader Persona WorkSheet

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