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How to Calculate Your Website Conversion Rate

Unlocking the power of website conversion rates can be an invaluable asset to maximize your ROI from your online presence. By gathering data, calculating the conversion rate, analyzing & optimizing—you can ensure that every visitor who lands on your site has the best possible chance of becoming a customer.

When you make an investment in a new website you want to make sure that the new design doesn’t just look nice, but it should also be effective. One of the best ways to measure this is by looking at your website’s conversion rate.

What is a Website Conversion Rate?

Conversion rate is the percentage of people who take a desired action on your website, such as visiting a page, filling out a form or making an online purchase. Here’s how you can calculate your own website’s conversion rate.

Calculating Your Website Conversion Rate

The first step in calculating your website’s conversion rate is to decide what action it is that you want visitors to take on your site. This could be anything from signing up for an email list, downloading an ebook, or making a purchase. Once you have decided on the desired action, you need to determine how many visitors take this action each month.

Next, divide the number of visitors who took the desired action by the total number of visitors over the same period of time. To get an accurate estimated conversion rate, use data from at least one month or more—one week’s worth of data may not provide enough information. Multiply the result by 100 and that number is your website’s conversion rate.

Here is an example, if 100 people visited your site during a month and 5 people made a purchase, then your conversion rate would be 5%. It’s a pretty simple formula.

How to Improve Your Conversion Rate

Now that you know your conversion rate, ask yourself if it is higher or lower than what you expected? If it’s lower than anticipated, there are a few things that may be causing this issue. For example, it could be that people aren’t easily able to find what they are looking for on your site or maybe there isn’t enough compelling content to entice them into taking action. It could also be an issue with slow loading times or poor design elements that are distracting visitors from taking their desired action.

In some cases it’s a simple fix. You’d be surprised how many websites don’t include a clear call to action. Website users cannot take action if there is not one provided! In most cases the same call to action needs to be repeated a few times throughout the page, but not so often that users experience “button blindness.” They might tune out a call to action if it’s too repetitive.

Take some time to review which pages are performing well and which ones need improvement in order to drive more sales. Also look at different areas where you can improve such as design elements or messaging on certain pages. You want to make sure that your website is as effective and efficient as possible.

What is a Good Website Conversion Rate?

In general, between 2-5 percent is considered a good conversion rate. Depending on the industry it can be much higher. I’ve seen reports that Spotify is close to 30%

Your website’s conversion rate is a great way to assess how effective and efficient your site is at converting visitors into customers or leads. By calculating your own website’s conversion rate, you can gain insight into where improvements need to be made so that more people are taking their desired actions while visiting your site. With the right tools and strategies in place, increasing your conversion rates doesn’t have to be difficult.

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Designer & developer focused on sustainable web design and improving user experience as well as achieving significant revenue growth for clients.